Challenge
ARC set out to redefine intuitive and secure video conferencing. First they had to secure funding in order to assemble a team and build a product.
Solution
Walt was engaged to design their brand and pitch deck, after securing funding. walt was re-engaged for a complete build out of ARC’s brand assets and to prepare the company for market launch. Walt led branding, marketing, product design and market research.
Result
Walt designed a cohesive brand and product for arc. Walt provided extensive market and product research that has guided arc’s development. WALT continues to lead the growth process, while designing future iterations of the platform.
challenge
OfferUp is the largest mobile peer-to-peer marketplace in the country. Their business is built on neighbors choosing to trust each other. A staggering 50% of Americans say that they don't trust their neighbor. walt’s challenge was to create a campaign to bring a message of connection and trust to offerup’s extensive customer base.
solution
OfferUp decided to take some bold steps towards rebuilding trust in communities across the country. Walt worked with OfferUp to design the campaign and create the narrative for #NeighborUp.
result
offerup facilitated neighborhood dinners across the country. community leaders gathered together with offerup members. strangers became friends as these events brought people together to listen, learn from each other and exchange ideas. This community focused campaign has helped strengthen offerup’s position in the marketplace as a trustworthy gathering place for local commerce.
challenge
Superfeet has been making world-class insoles for over 40 years. For their 40th anniversary they wanted to launch a new brand narrative that focussed on more than their products.
Solution
Alongside great insoles Superfeet is known as one of the best places to work in the outdoor industry. They have built a strong company culture where every person matters. This lead to their transition of becoming an entirely employee owned company. Walt set out to tell the insider story of superfeet.
Result
The result was a brand film that that not only talked about quality insoles, it was a glance into the community of superfeet’s employee owners. walt told the story of company culture that is more than just office life. it’s about how you impact the world outside the office. the film reflected the values they stand for and live out everyday. this connected customers to those values that stretch beyond creating a quality product.
