SUPERFEET

BRAND NARRATIVE TO CONNECT CUSTOMERS WITH COMPANY CULTURE AND IMPACT.

 

OUR SCOPE

BRAND FILM
BRAND STRATEGY

 

OPPORTUNITY

SUPERFEET HAS BEEN MAKING WORLD-CLASS INSOLES FOR OVER 40 YEARS. FOR THEIR 40TH ANNIVERSARY THEY WANTED TO LAUNCH A NEW BRAND FILM THAT FOCUSSED ON MORE THAN THEIR PRODUCTS.

SOLUTION

ALONGSIDE GREAT INSOLES SUPERFEET IS KNOWN AS ONE OF THE BEST PLACES TO WORK IN THE OUTDOOR INDUSTRY. THEY HAVE BUILT A STRONG COMPANY CULTURE WHERE EVERY PERSON MATTERS. THIS LEAD TO THEIR TRANSITION TO BECOMING AN ENTIRELY EMPLOYEE OWNED COMPANY. WALT SET OUT TO TELL THE INSIDER STORY OF SUPERFEET.


“John and his team are great to work with. From our first meeting with them until the project they felt more like part of our team than an outside agency.”

— LINDA EALFOUR, MARKETING DIRECTOR WITH SUPERFEET

 

SUPERFEET BRAND FILM

THE BRAND NARRATIVE RESULTED IN A BRAND FILM THAT NOT ONLY TALKED ABOUT QUALITY INSOLES, IT WAS A GLANCE INTO THE COMMUNITY OF SUPERFEET’S EMPLOYEE OWNERS. WALT HELP TELL THE STORY OF A COMPANY CULTURE THAT IS MORE THAN JUST OFFICE LIFE. IT’S ABOUT HOW YOU IMPACT THE WORLD OUTSIDE THE OFFICE. THE FILM REFLECTED THE VALUES THEY STAND FOR AND LIVE OUT EVERYDAY. THIS CONNECTED CUSTOMERS TO THOSE VALUES THAT STRETCH BEYOND CREATING A QUALITY PRODUCT.