ONE
DIGITAL AND BRAND STRATEGY TO GROW ONLINE PRESENCE AND PROVIDE VALUE TO USERS.
OUR SCOPE
VISUAL REDESIGN
BRAND IDENTITY
100+ PAGE PUBLICATION DESIGN
CONTENT STRATEGY
OPPORTUNITY
ONE HAD A STRONG LOCAL PRESENCE, BUT NEEDED TO DEVELOP OVERALL MESSAGING AND BUILD A FOLLOWING ONLINE.
SOLUTION
WALT LEAD ONE IN CREATING A STONG ONLINE FOLLOWING WITH MESSAGING THAT BUILT OFF THEIR YEARS OF COMMUNITY EXPERIENCE.
CAYCE HARRIS, ONE EXECUTIVE DIRECTOR
“John and the WALT team embody two of my favorite qualities: working smarter not harder and under promise, over deliver. Do not hire John if you just want a project completed; hiring WALT is an investment in strategic direction combined with creative excellence to embody forward momentum in all project work. It’s truly a privilege to work with the WALT team!”
ONE JOURNAL
the one journal was a result of increased content creation online. Reader engagement for content rich emails grew exponentially and eventually evolved into a physical journal that helped visualize ONE’s expansion of messaging to their community and supporters.
ONE DIGITAL REDESIGN
THE CHALLENGE WAS TO TURN AN EXPERIENTIAL ORGANIZATION INTO AN ONLINE PLATFORM. Walt developed brand positioning that invited online users into the experiential journey shared and love by the local community in Aan Antonio.
ONE WEEKLY NEWSLETTER
THE CHALLENGE WAS TO GIVE VALUABLE CONTENT AND CONNECT ONE DONORS AND VISITORS TO ONE’S RESOURCES AND HAPPENINGS. THE SOLUTION WAS A HIGHLY DESIGNED, RESOURCE RICH WEEKLY E-NEWSLETTER: THE ONE weekly. IT’S HOW ONE reaches a broad audience with the best of who ONE is and what ONE does.
