OfferUp
CAMPAIGN DESIGN TO STRENGTHEN
POSITION IN THE MARKETPLACE
OUR SCOPE
BRAND STRATEGY
CAMPAIGN DESIGN
OPPORTUNITY
OFFERUP IS THE LARGEST MOBILE PEER-TO-PEER MARKETPLACE IN THE COUNTRY. THEIR BUSINESS IS BUILT ON NEIGHBORS CHOOSING TO TRUST EACH OTHER. A STAGGERING 50% OF AMERICANS SAY THAT THEY DON'T TRUST THEIR NEIGHBOR. WALT’S CHALLENGE WAS TO DESIGN A CAMPAIGN TO BRING A MESSAGE OF CONNECTION AND TRUST TO OFFERUP’S EXTENSIVE CUSTOMER BASE.
SOLUTION
OFFERUP DECIDED TO TAKE SOME BOLD STEPS TOWARD REBUILDING TRUST IN COMMUNITIES ACROSS THE COUNTRY. WALT WORKED WITH OFFERUP TO DESIGN THE CAMPAIGN AND CREATE THE NARRATIVE FOR #NEIGHBORUP.