OfferUp

CAMPAIGN DESIGN TO STRENGTHEN
POSITION IN THE MARKETPLACE

 

OUR SCOPE

BRAND STRATEGY
CAMPAIGN DESIGN

 

OPPORTUNITY

OFFERUP IS THE LARGEST MOBILE PEER-TO-PEER MARKETPLACE IN THE COUNTRY. THEIR BUSINESS IS BUILT ON NEIGHBORS CHOOSING TO TRUST EACH OTHER. A STAGGERING 50% OF AMERICANS SAY THAT THEY DON'T TRUST THEIR NEIGHBOR. WALT’S CHALLENGE WAS TO DESIGN A CAMPAIGN TO BRING A MESSAGE OF CONNECTION AND TRUST TO OFFERUP’S EXTENSIVE CUSTOMER BASE.

SOLUTION

OFFERUP DECIDED TO TAKE SOME BOLD STEPS TOWARD REBUILDING TRUST IN COMMUNITIES ACROSS THE COUNTRY. WALT WORKED WITH OFFERUP TO DESIGN THE CAMPAIGN AND CREATE THE NARRATIVE FOR #NEIGHBORUP.

NATALIE ANGELILLO, VP, COMMUNITY & COMMUNICATIONS

NATALIE ANGELILLO, VP, COMMUNITY & COMMUNICATIONS

“WALT has been an invaluable strategic partner who has helped shape our vision and create incredible content.”

#NEIGHBORUP

OFFERUP FACILITATED NEIGHBORHOOD DINNERS ACROSS THE COUNTRY. COMMUNITY LEADERS GATHERED TOGETHER WITH OFFERUP MEMBERS. STRANGERS BECAME FRIENDS AS THESE EVENTS BROUGHT PEOPLE TOGETHER TO LISTEN, LEARN FROM EACH OTHER AND EXCHANGE IDEAS. THIS COMMUNITY FOCUSED CAMPAIGN HAS HELPED STRENGTHEN OFFERUP’S POSITION IN THE MARKETPLACE AS A TRUSTWORTHY GATHERING PLACE FOR LOCAL COMMERCE.